Let’s go to the movies once again in a little segment that we’d like to call Cinematic Adventures. For those of you who are unfamiliar with what’s going on here, please refer to previous articles for more information. Today we are going to take a look at something that talks about a topic that affects our everyday lives, advertising. The film that I am referring to takes a unique approach on the subject, and it goes by the name of Pom Wonderful Presents: The Greatest Movie Ever Sold.
Morgan Spurlock (Creator of 30 Days TV Series, Super Size Me) is on a mission to create a film no one has ever seen before, a product placement feature that is funded by the very companies who relate to this topic to begin with. The idea is to showcase the effects advertising has on our culture, and also the process behind how this concept is used in movies, tv shows, and so on. Right out of the gate, Morgan decides to pitch the concept to a number of different advertisers to see if anybody will pick up on the idea. For the most part, nobody is interested in helping him out because supposedly it goes against every they stand for, selling out just for the sake of selling out.
Eventually somebody does believe in his idea, and as soon as one sponsor shows their support for the project (Ban Deodorant), the flood gates open up to many other companies looking to make a quick buck off of it as well. What takes place afterwards is a journey of discovery where Morgan eventually realizes that once a company gets their hooks into you, creativity goes out the window, and all that matters is making the sponsors happy by doing exactly what they want you to do in order for them to be as successful as possible. Does any of this mean that we are stupid or ignorant though? Absolutely not, it simply means that the process works, and we are just buying into all of these ideas because of it.
Now let’s take some time to go over the high and low points of the film. First of all, my absolute favorite aspect of the movie is the fact that it is extremely self referential, and blends two different ideas into one in such a unique and creative way. The other big positive here for me is that it doesn’t take itself very seriously at all. Finally, what makes everything worthwhile is just how far Morgan goes to sell himself to these companies by performing everyday tasks using each of their products, and ends up proving that if something isn’t broke, why should we fix it?
Pom Wonderful Presents: The Greatest Movie Ever Sold was an enjoyable documentary about a controversial topic that fans of critical thinking will definitely want to check out.
That concludes my thoughts on Pom Wonderful Presents: The Greatest Movie Ever Sold . If there are any other movies you would like to talk about, please let us know about them in the comments below.
Here is a video that I found for it, enjoy!