With the newly appointed title of President and CEO of Sony, Kazuo Hirai is ready to put Sony back on top. Hirai’s plans will bring things consumers will find beneficial, but most importantly, the CEO plans to advance Sony to a level the company should have been at years ago, while cutting product costs at the same time.
Kazuo Hirai intends to bring new ideas focused on software and services rather than continuing on Sony’s past successes. But, that’s not all; he’s ready to make Sony products reasonably cheaper. Kazuo Hirai has admitted that the tasks of putting Sony back on top will not be easy, but he is definitely ready to make the changes necessary to reinvent the brand. As recently reported by the Wall Street Journal, cutting costs is a big deal for Kazuo, and he wants to move quickly with these plans. “We can’t just continue to be a great purveyor of hardware products.” Hirai’s goal is to centralize and unify decision making on new products rather than allowing individual units to make their own decisions.
Kazuo has also reiterated that it will be difficult to overcome the institutional inertia that has kept Sony from innovating as aggressively as it needed to for the past few years, stating “I don’t think everybody is on board” yet.
Reading about lowering the cost of Sony products is refreshing, but I really think that his focus on services may turn out to be the biggest success. Sony is in dire need of a breakthrough application or service, and we truly hope that Kazuo can make the necessary changes. We wish him and Sony the best.