After months of predictions and speculations on what would be a Holiday PlayStation Move and Kinect war, the war is slowly fading away thanks to Microsoft’s marketing scheme. The real war is no longer between motion gaming, it’s Kinect vs. Gran Turismo 5, end of story.
Sure Microsoft had to put in half a
million billion dollars to properly market Kinect, but hey, they have that kind of money to spare, so why not sell the brand? Surely 500 million dollars would go a far way when you consider not only the Kinect Unit, but also; the games, 360 consoles and anything else Xbox branded being sold, thanks to the marketing.
So, where did the PlayStation Move marketing and idea go wrong? Some may say it didn’t go wrong, but come on, look at the Kinect numbers and no controller idea. For starters; Sony followed on the footsteps of a 4 year idea set by Nintendo — (motion controllers). Yes, don’t pretend like people haven’t related PS move to the Wii –“it’s like a Wii huh?”And Kevin Butler, well he can only do so much on his own, we predicted (here) that earlier this year, he needs celebrity help and apparently, 500 million dollars. look at Microsoft and Justin Beiber.
But the Sony brand is still in the battle this holiday season and although it might not be with motion gaming, there is a game and only one game that Sony will sell consoles this Holiday season. What game has everybody going crazy? The game is none other than Gran Turismo 5. With a new confirmed release date of November 24, you better believe that Gran Turismo 5 is going to be the game to break selling records this Holiday season, sure Kinect is projected to sell 5 million this year, but Sony’s claim of Gran Turismo being the most anticipated game of the decade can motivate their marketing to unleash the beast! Expect big marketing for GT5 soon, if not already released; it’s Sony’s expected, yet unexpected, secret weapon.