While most gamers appear upset at the choice, especially after one year of accepting the name Project Natal, Microsoft’s adroit title seems to follow a certain pattern of synergy that most gaming companies have adapted these days.
Kinesiology is the science of human movement. So it seems fitting choice when realizing that Microsoft is connecting your movement to your console. In essence, your body becomes the controller and you “Kinect” together to achieve great feats.
Of course, Microsoft could have completely different reasoning but it seems unlikely. However, there first Kinect commercial fails to address the hardcore gamers and instead goes right for the jugular of the casual gamer. They obviously want to know what the pulse of mainstream consumers is like.
The commercial features a father apparently driving in a seated position. His family’s joyful facial expressions change when a perceived dangerous obstacle is afoot. The mother and daughter rush to his side interlocking their arms and hands around in mimicking the restraints of a seat belt right before the impact occurs.
The end result is flying confetti and a family “Kinected” together. We see what you did there Microsoft! While hardcore gamer reception has been less than great, Kinect is a success in the fact that it has people talking.
Overall, the marketing is genius. It may not be popular now but it makes sense. It’s not overly complex but clever enough to engage those who are unaware of this new tech.
It’s just too bad Microsoft opted for the Kinect to fade to red at 1:04 of the commercial as that color associated with the Xbox 360 is never a welcome sight.
Check out the first Kinect TV spot below: